Linens 'n Things: Gift Cards, Sales Incentives, Customer Loyalty Programs, Employee Recognition

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Sales Incentive Program and Reward Resource Articles

Browse our resource articles for information on integrating gift cards into your sales incentive program, safety program, or employee reward program.

  • Cause-Related Marketing
    As marketers find it ever more difficult to make products stand out from the crowd, they're building their brands by aligning them with good causes.

  • Common Types of Employee Incentive and Recognition Programs
    Incentive programs are used to drive behaviors conducive to practically any business objective. Recognition programs are used to recognize individuals whose accomplishments were particularly noteworthy.

  • Communications Key to Maximizing Incentive Results
    It may seem obvious that communication is an important element in incentive programs—from beginning to end. But it is often overlooked.

  • Creating a Successful Premium Incentive Program
    For many companies, incentives are a simple proposition: Do this and you'll get that. This approach usually works, but your company will get more mileage out of its incentive programs if it recognizes all the factors that affect performance.

  • Facts Report 2007: Gift Cards & Certificates (PDF Only - 3.9MB)
    The 2007 Gift Card & Certificate Facts Report generated 338 respondents, 82 percent of whom said they use gift cards and gift certificates as part of their incentive, recognition and rewards programs.

  • Facts Report 2006: Gift Cards & Certificates (PDF Only - 109KB)
    The 2006 Gift Card & Certificate Facts Report generated 591 respondents, 83 percent of whom use gift certificates in their incentive programs.

  • Get With the Program (PDF also available - 626KB)
    Once the exclusive domain of the sales team, incentive programs are making their way into virtually every nook and cranny of the corporate structure. However, a successful incentive program isn't just about winning that trip to Hawaii for selling the highest number of widgets.

  • How to Develop an Incentive Program
    What is an incentive program? Simply put, it's a structured plan to get people to achieve a goal.

  • Inspiring Your Sales Force
    Today's turbulent economy has spurred a number of changes that affect the ways that sales managers manage, train, and motivate their sales forces.

  • Just the Stats (PDF Only - 626KB)
    HR executives dish about their company's incentive and recognition programs. How does your organization measure up?

  • Make it Special (PDF also available - 626KB)
    Presentation can make or break the entire award, and for many people it is more meaningful than the gift item itself.

  • Motivating Your Middle 60%
    Many managers focus motivation programs on their top performers at the expense of the vast middle, where even a little improvement can have a significant effect.

  • One Size Fits All: How to Use Gift Certificates (PDF also available - 179KB)
    Gift certificates have become an increasingly popular option for all types of corporate incentive programs: as add-ons to incentive awards, as premiums, and as corporate gifts.

  • Present Perfect: The Art of Corporate Gift Giving
    Corporate gift giving is serious business. As part of a well-considered program, it can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business.

  • Putting Trophy Value into Your Gift Card Program (PDF also available - 166KB)
    Gift cards have transformed the corporate market for rewards and recognition.

  • The HR Hotlist (PDF also available - 626KB)
    When it comes to rewarding and recognizing employees, understanding your group's demographics is critical to launching a successful incentive program.

  • The Role of Gift Certificates and Gift Cards in Corporate Recognition and Incentive Programs (PDF also available - 644KB)
    Gift certificates are familiar to most American consumers as an easy, convenient way to give the gift of choice. But their usage reaches far beyond department store checks at holiday time.

  • Seven Steps to Success Through People
    Even in today's soft economy, there's a competitive edge overlooked by many organizations: people performance management.

  • Step by Step: An Incentive Checklist
    Thanks to new techniques, incentive programs are increasing in popularity and becoming more effective tools for marketing and employee motivation.

  • Strategic Issues Related to Developing an Employee Incentive Program
    As with any marketing or business program, the employee incentive program should have a strategic plan spelling out every element including goals, strategies, measurable objectives, and the plan’s target audience.

  • Workplace Safety First: The Role of Incentives
    Every employer is concerned about safety in the workplace, and marketers can play a critical role in translating policy into action.

 


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